Услуга · E-commerce and integrations

Marketplace integration

Selling on several storefronts at once runs into an obvious contradiction: there is one set of stock and several points of sale. Without shared accounting the last item is sold to two buyers at once, and the marketplace punishes the cancellation with both money and ranking.

Shared stock
across all channels
Listings
we publish and maintain them
Orders
arrive in your accounting system
Reservation
prevents double selling

What the work includes

The main difficulty is not publishing the listings but allocating the stock sensibly between the sales channels.

Discuss the scope

Marketplaces

Kaspi.kz, Halyk Market, Wildberries KZ, Ozon KZ and others through their APIs.

Listings

Names, attributes and images to each marketplace's requirements - and every one has its own.

Stock

One figure across every channel, with reservation at the moment the order is placed.

Pricing

Separate prices for each marketplace allowing for its commission.

Orders

They arrive in your database and are processed with the rest, bypassing the marketplace consoles.

Shipments

Dispatch details and tracking numbers go to the marketplace automatically.

How it goes

The first marketplace is connected in one or two weeks and the next ones faster, although each has its own requirements.

01

Requirements

We study the marketplace rules: listing requirements, dispatch deadlines, how stock must be updated.

02

Configuration

Connecting the APIs, mapping the products, the rules for allocating stock.

03

A test sale

We run the full loop: order, reservation, dispatch, status change.

04

Support

Marketplaces change their rules and interfaces, so the integrations need constant attention.

The same product on different marketplaces has to be linked to one record in your accounting system. When the mapping is done by eye the stock figures drift apart and part of the range starts living its own life. Reconciling the mapping is dull but mandatory work before launching a second marketplace.

Questions and answers

While there is one marketplace and not many products, quite. Add a second and the stock has to be reconciled by hand, and a mistake becomes inevitable. A shared accounting system pays for itself quickly.

There are two approaches: one shared pool for everyone, or allocated quotas per channel. A shared pool uses the stock more efficiently; quotas are safer with fast turnover. The choice depends on how quickly you sell.

Marketplaces rework them regularly and the integrations have to be adjusted. That is part of ongoing support rather than a one-off job, and it should be in the budget from the outset.

We will connect the marketplaces

Tell us your sales channels and your accounting system. We will bring the stock together and feed the orders straight into it.