Area 18 · Data, AI and consulting

Marketing

We are not an advertising agency and we do not run campaigns. Our part is technical and analytical: making visible where a person came from, what happened to them next and at which step the money dissolved. Otherwise the budget is spent blind.

Order an audit What we do

services in this area

End-to-end

the link from click to money

CRM

deal stages with nothing lost

2 weeks

the usual time for the review

What the area consists of

Three services, each answering one question: at which point on the road from advert to payment the customer is lost.

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Marketing audit

We review the channels and work out the cost per enquiry for each. Separately we check whether the analytics is set up correctly: very often a good share of the important actions is not tracked at all and a channel is written off as unprofitable for nothing.

Sales funnel setup

We record the sales stages exactly as they exist in practice and move them into the system. Separately we set up source tracking so the summary shows not only how many sales there were but where they came from.

Marketing consulting

A conversation with an expert on a single question: reviewing a contractor's proposal, comparing channels, understanding why enquiries have dropped. A meeting format rather than months of work.

Where enquiries disappear

Drop-off happens at every stage and that is natural. What is not normal is having no idea where it is largest.

A click on the advert

We speed up the site and the hosting. Loading on a phone takes far too many seconds.

The person on the page

We review the journey and the screen design. The visitor has no idea what the next step is.

Filling in the form

We cut the number of fields and add filtering of bots. There is far too much to fill in.

The enquiry inside the company

We set enquiries to arrive directly in the system. The message landed in an employee's personal mailbox and was lost.

The first call

We set a target and monitor the response time. The call back only happened a day later.

The deal

We carry the source tag all the way through to payment. Where an enquiry came from is not recorded anywhere.

Before increasing your advertising spend, measure how many enquiries you are losing now. A form that does not work on a phone, or notifications going to a long-departed employee's address, cancel out any amount of traffic. We find this regularly.

How the review goes

Two weeks of going through your systems and metrics. The outcome is a document where the recommendations are ordered by the size of the return.

We check the tracking

We check whether all the important actions are tracked and whether the analytics figures match the actual number of enquiries in the system.

We price the channels

We calculate the cost per enquiry and per sale for each channel separately. It regularly turns out that cheap leads bring in less money.

We walk the customer's path

We walk the customer's path ourselves from a phone and from a desktop: we send an enquiry and watch whether it arrives and how long the response takes.

A report with priorities

A list of findings ordered by impact on revenue and by effort. There is always something almost free to start with.

Questions and answers

No, we do not do advertising and we say so openly. Our territory is technical and analytical: analytics, integrations, the sales system, site performance. We work alongside your advertising agency, and an outside review usually improves their results too.

There will be value, but the picture will be patchy: without a sales system you cannot trace the path from enquiry to payment, and so you cannot work out a channel's real return. In such cases setting one up heads the list of recommendations.

This is the situation where for every payment received you can tell which advert brought the customer. Then you compare revenue rather than the number of enquiries: a channel with expensive leads can bring in more than one where they come cheap. Without that chain the conclusions are drawn from intermediate figures.

Faults like a broken form or lost notifications are fixed within days and take effect immediately. Reworking the sales stages and the tracking shows its accumulated result after a month or six weeks, once enough data has gathered.

Related by task

Browse the catalogue

Area 10 Websites and web development Page load speed and form performance Area 11 E-commerce and integrations Passing orders into the accounting system Area 12 Bitrix24 and portals Which system the sales stages are kept in Area 16 Data and analytics Reports on combined metrics

We will find where the enquiries are lost

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Phone
8 (777) 121 5771

Email
office@apply.kz

Office
Almaty, Bukhar Zhyrau boulevard, 62B

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