Услуга · Websites and web development

Landing page

Such a page has one job: to turn a paid click into an enquiry. Everything that does not serve that goal is removed from it, starting with the menu that leads people off to read the company history instead of leaving a phone number.

Send a request What is included

From 1 week

before launch

One offer

one goal

Goals

set up before the advertising starts

Tests

we swap blocks

What the work includes

It is not the styling that works but the order of the blocks: the sequence that carries a person through to the form.

Discuss the scope

First screen

Within three seconds it answers what is on offer and what it costs. After that comes removing doubts.

Form

The fewer the fields, the more the enquiries. A name and a phone number are usually enough.

Speed

More important than any effect: someone arriving from an advert waits seconds, not ten of them.

Measurements

Goals, events and, where needed, dynamic phone numbers. Without them the budget is spent blind.

Passing requests on

The enquiry lands in the funnel together with the tag of the campaign that brought it.

Preparing for testing

The ability to change a heading or reorder blocks quickly without a developer.

How it goes

From a week. With materials ready and a clear offer it goes faster.

Proposal

We state what is being sold and which objections will have to be answered. Done before the mock-ups.

Scheme

The order of blocks and the copy, agreed without any styling.

Build

Styling, markup, forms, analytics counters.

Monitoring

We run the advertising, watch the behaviour and rework the weak spots.

Mobile internet forgives slow pages far less than an office connection does. Half of paid traffic arrives from phones, often on an imperfect link, and every extra second of loading takes a share of enquiries with it. Speed must be checked on a phone and on a weak connection, not on a desktop at work.

Questions and answers

As long as the offer lives. When terms, prices or a promotion change the page is remade - that is normal and inexpensive. A landing page was never meant to be permanent, unlike a company site.

Not necessarily. It can be placed on a subdomain or in a section of the main site, which is even better: the trust in a known name works for you. A separate domain is taken when the product is unconnected to the main brand.

Most often in the quality of the traffic or in how it is handled. Look at who exactly leaves enquiries and how quickly they are called back. The page answers for the enquiry; after that the responsibility of the sales team begins.

More in this area

Open the area

Service Website development on 1C-Bitrix Our main engine with a link to the accounting database Service Web development on other platforms Light engines and builds for a specific task Service A business card site and a catalogue A few pages and a catalogue without a basket Service A corporate site Sections for lines of business, vacancies and partners

We will build a page for advertising

Describe the offer and who it is addressed to. We will assemble the structure and launch the page within a week.

Phone
8 (777) 121 5771

Email
office@apply.kz

Office
Almaty, Bukhar Zhyrau boulevard, 62B

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